

When cable operators put pressure on the networks that provide Hulu with content to make their online shows exclusive to cable subscribers. As we reported a couple weeks ago, Hulu pulled its content from Boxee While bringing internet streams to the television screen in theory represents a huge potential business opportunity, ZillionTV could face some of the same problems that have hurt its competitors recently, the most obvious of which being securing content for the long-term.

Those include better-quality streaming, rewards programs to encourage viewers to actually watch the ads it runs, and a slick set-top box and remote control that make for easier viewing of internet streams on the TV. According to a preview from the LA Times, the service includes some features that separate it in some ways from other internet-streaming options like Boxee and Microsoft (NSDQ: MSFT) Media Center's set-top box.

Internet TV provider ZillionTV, another company offering an alternative to cable, launched today.
